---
title: "Masterclass at Work Exclusive Webinar: Entertaining to Educatw"
---

[![MasterClass at Work](https://work.masterclass.com/hubfs/MasterClass%20at%20Work%20Red_DarkGray.svg "MasterClass at Work")](https://www.masterclass.com/for-business)

# Entertaining to Educate:

# Harnessing Powerful Storytelling in Leadership Development

MasterClass at Work Exclusive Webinar

[![WATCH NOW](https://no-cache.hubspot.com/cta/default/21051809/32eefec0-cbe9-4288-bbd6-2642d835d618.png)](https://cta-redirect.hubspot.com/cta/redirect/21051809/32eefec0-cbe9-4288-bbd6-2642d835d618)

![Group 4927 (2)](https://work.masterclass.com/hs-fs/hubfs/Group%204927%20(2).jpg?width=2000&name=Group%204927%20(2).jpg)

### Webinar Registration

### Webinar Details

**Date:** Thursday, August 3rd, 2023  
**Time:** 2:00 pm ET | 11:00 am PT

---

Join us for the first ever MasterClass at Work webinar, where MasterClass’s own leaders in talent management, learning design, and filmmaking come together to discuss the importance of storytelling in employee learning.

We’ll dive into the loss of emotional connection inherent in corporate skill building, and how stories help construct human understanding of the world and create the shared language in which culture is built upon. 

Assisted by MasterClass at Work instructor content, our speakers will demonstrate our five step approach to creative storytelling, and how L&D leaders can use it to address the three biggest challenges for effective employee learning content: engagement, retention, and application.

 

What to expect:

- - Lessons in storytelling for effective employee learning in the critical area of leadership
- - Opportunity for Q&A with industry leading experts in professional development.
-  

### What you’ll learn:

![Bolt](https://work.masterclass.com/hs-fs/hubfs/Icons/Bolt.png?width=37&height=37&name=Bolt.png) Five steps to teaching through stories

![User-Multi](https://work.masterclass.com/hs-fs/hubfs/Icons/User-Multi.png?width=37&height=37&name=User-Multi.png) Three storytelling principles for developing effective leadership skills — through context, connection and communication in the workplace

![Star](https://work.masterclass.com/hs-fs/hubfs/Icons/Star.png?width=37&height=37&name=Star.png) Storytelling to inspire and motivate employees

# Speakers

![Dr. John Scott](https://work.masterclass.com/hs-fs/hubfs/Webinar%20-%20August%202023/Group%204924.png?width=425&height=307&name=Group%204924.png "Dr. John Scott")

**Dr. John Scott**

Head of Learning Design and Strategy at MasterClass at Work

![Mel Steinbech](https://work.masterclass.com/hs-fs/hubfs/Webinar%20-%20August%202023/Group%204925.png?width=425&height=307&name=Group%204925.png "Mel Steinbech")

**Mel Steinbach**

Chief People Officer at MasterClass

![Ben Cotner](https://work.masterclass.com/hs-fs/hubfs/Webinar%20-%20August%202023/Group%204926.png?width=425&height=307&name=Group%204926.png "Ben Cotner")

**Ben Cotner**

Vice President, Creative at MasterClass

### Trusted by the Best in the Business

![capital-one-logo](https://work.masterclass.com/hubfs/Landing%20Page/capital-one-logo.svg) ![deloitte-logo](https://work.masterclass.com/hubfs/Landing%20Page/deloitte-logo.svg) ![microsoft](https://work.masterclass.com/hubfs/Landing%20Page/microsoft.svg) ![Square.logo](https://work.masterclass.com/hubfs/Landing%20Page/Square.logo.svg) ![PayPal](https://work.masterclass.com/hubfs/Landing%20Page/PayPal.svg)

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://21051809.fs1.hubspotusercontent-na1.net/hubfs/21051809/Videos/22Q1_Video_EnterpriseExplainer_v1.mp4",
  "dateModified" : "2022-08-05T00:33:17.722Z",
  "duration" : "PT42.816S",
  "height" : 1080,
  "name" : "22Q1_Video_EnterpriseExplainer_v1",
  "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/72761526018?portalId=21051809&size=medium",
  "uploadDate" : "2022-05-04T19:01:35.221Z",
  "width" : 1920
}
```