It's often said that everyone loves a good comeback story. And in regard to major businesses, they are considered the ultimate testimonies for aspiring leaders everywhere. It's as much of a truth now as it was in 1996 when Apple was widely considered to be a chaotic mess. That mess, of course, is now one of the world's most profitable and high-valued companies.
Another epic boomerang moment is Converse. The popular shoe was the standard until the 1970s when major competitors like Adidas and Nike hit the scene. However, the brand has remained present and continues reinventing itself while maintaining its classic elements. That Nike acquisition was a good move.
The Leading Man
Now, we’re witnessing the return of Bob Iger, a renowned businessman, an exceptional author, and the recently reinstated CEO of Disney. During Bob’s previous time as CEO at Disney, he led one of the most successful business comebacks in entertainment history with the merger of Disney and Marvel. So we can only imagine what he has in store this time.
Bob is easily considered a top business leader. His accomplishments seem limitless: Head of ABC Entertainment, President and Chief Operating Officer of ABC’s parent company, President and COO of The Walt Disney Company to CEO, the Pixar acquisition, the restructuring of Shanghai Disneyland, and so much more. He is the epitome of executive leadership.
As we ease into the new year, there’s no better time to take advantage of new opportunities by improving your business and professional leadership skills. It’s always a smart move to explore reinvention and come back better than ever.
Become a Better Leader with Direct Advice from Bob Iger’s Class
You can start learning today with Bob Iger and ensure you're on the right path to becoming a leader on your team and with your company. Let’s look at some of the key topics discussed in Bob’s exclusive MasterClass.
Time Efficiency
To demonstrate how to use your time effectively, Bob shares in detail how he structures his day to make the most of it. He talks about creating quiet moments to increase concentration and clarity, and reveals just how early he wakes up.
Strategic Focus and Prioritization
Bob believes you must narrow your focus to develop a successful strategy. He illustrates this point by explaining how he ultimately convinced the Disney board that he should become the next CEO.
Brand Value and Evolution
It goes without saying that the Disney brand is powerful. Bob explains why the brand needed to evolve while staying true to its core in order to remain relevant.
Knowing Your Audience
One of Bob’s superpowers is his ability to predict where the industry is heading. He talks about how Disney navigated the change to streaming video on demand, starting with ESPN+ and leading to Disney+.
The Gems
Bob shares his tenets for successful leadership, including fostering curiosity, practicing candor, projecting optimism, being authentic, and owning your mistakes.
Start Learning with Bob Iger and MasterClass at Work
The new year is here, and all of our goals are within reach. Hone in on feeling motivated to evolve and become a better leader starting today. Besides—with Bob’s expertly curated lessons, you can’t lose. Let’s get started now.