A Good Story Is Good For Business-
Here are 5 Reasons Why:
Storytelling has the power to improve interpersonal relationships, develop leadership instincts, and impact overall bottom lines. And the best news? It’s a skill that can be strengthened. Michael Lewis will teach your team how.
The author of 20 books, three of which have been adapted into Oscar-nominated films, and the recipient of prestigious awards such as the Pulitzer Prize for Explanatory Journalism, Michael is a pro at using the building blocks of story to elicit strong responses.
In this class, he teaches how to tell stories that break through the noise and engage and persuade any audience—a skill that will help not only your employees but also your whole enterprise.
Here’s how.
Clear Narratives Result in Effective Communication
As Michael says, story is the infrastructure of life. When you learn the essential elements of storytelling—a strong opening and ending, compelling details, pacing that brings audiences along but doesn’t lose them—it helps create clarity. This effective communication translates as well in a sales pitch as it does in a quick email.
Complex Data Can Be Simplified
When it comes to complicated topics or dull data, you want to prime your audience and bring them along every step of the way. This is where characters come in. Michael uses real examples of how characters within stories help break down complicated things. Using a technique like this helps your employees be both more efficient and empowered.
Engagement Happens at an Emotional Level
Facts are dry and don’t always stick in people’s minds. But if you tell them a story, they’ll remember. Using various strategies and examples, Michael shows how to connect with any audience and move them to action.
Authentic Relationships Are Established
When your employees find their voice, it lets them connect in real and meaningful ways. Stories start with voice, and Michael demonstrates how this is the throughline of written documents, client presentations, and stronger in-person relationships.
Better Listening Inspires Better Teamwork
When team members are adept at good storytelling, they know that active listening is equally important. Michael teaches how to engage on a human level so audiences are more invested. And with that cycle of engagement and listening, a more respectful—and prosperous—workplace is established.
Learn more about MasterClass at Work.
